Summary: efi Sports Medicine®, creator of Total Gym® and the GRAVITYSystem®, has named Randy Bergstedt Executive Vice President, responsible for product development and marketing effective September 8 2010.
Description: SAN DIEGO—Aug. 4, 2010—efi Sports Medicine®, creator of Total Gym® and the GRAVITYSystem®, has named Randy Bergstedt Executive Vice President, responsible for product development and marketing effective September 8. Bergstedt comes to efi after 12 years at Star Trac, most recently as vice president of marketing, where he was instrumental in helping the company expand into new markets and triple in revenue.
“The addition of Bergstedt to the efi team is a critical step in our growth plans as we strive to expand our product offerings and enter new markets,” said Tom Campanaro, CEO of efi Sports Medicine. “His experience and passion for the fitness business will help him hit the ground running and integrate into the fantastic team we already have in place.”
With its GRAVITY workout gaining popularity in over 200 U.S. cities and 22 countries, efi has also recently unveiled its new dual-ring Total Gym PlyoRebounder® as well as an innovative line of vibration training equipment, i-Shape and Zen Pro®—examples of how the company is entering new product categories and expanding its business. efi’s flagship Total Gym functional bodyweight resistance training equipment has been utilized in the commercial fitness, athletic training and rehabilitation industries for over 35 years, in addition to having the longest running fitness infomercial in history.
“There are numerous opportunities for growth at efi and I am excited to be a part of capitalizing on them,” said Bergstedt. “The Total Gym brand is one of the strongest and most recognized consumer fitness brands in the world and getting to be a part of writing the next chapter with the owners, Tom and Joy Campanaro, was the catalyst for leaving a great company like Star Trac.”
Bergstedt comes to efi with over 20 years experience in marketing in the sports and fitness industries where he has worked with brands including Spinning®, Major League Baseball, Spalding, Ironman, and Budweiser. He graduated with honors from Pepperdine University with a business degree where he was also a member of the 1986 NCAA Championship volleyball team.
About efi Sports Medicine
After more than three decades at the forefront of innovation in athletic training, physical therapy and home fitness, efi Sports Medicine has become the leading manufacturer of bodyweight training equipment. efi's versatile Total Gym exercise apparatus facilitates shorter, more efficient workouts that produce unprecedented results. Today, efi provides a wide array of functional equipment to more than 14,000 clinics, schools, hospitals, athletic training centers, health clubs and 4 million homes worldwide. Visit efi on the Web at www.efisportsmedicine.com or call for more information at 800.541.4900.
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