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efi Sports Medicine® to Rebrand as Total Gym® and Launch New Product Line

efi Sports Medicine® to Rebrand as Total Gym® and Launch New Product Line

12/29/2010

Summary: On February 1, 2011, efi will rebrand as Total Gym® – named after its flagship Total Gym incline bodyweight trainer – a globally recognized brand for over 35 years. The company has announced it will also launch a newly-enhanced line of Total Gym bodyweight trainer equipment, debuting at the IHRSA 30th Anniversary International Convention and Trade Show in San Francisco on March 16-19.

Description: SAN DIEGO—Dec. 29, 2010—efi Sports Medicine®, the leading manufacturer of functional and bodyweight resistance training equipment for fitness, athletic training and rehabilitation professionals, is going back to its roots.  On February 1, 2011, efi will rebrand as Total Gym® – named after its flagship Total Gym incline bodyweight trainer – a globally recognized brand for over 35 years.  The company has announced it will also launch a newly-enhanced line of Total Gym bodyweight trainer equipment, debuting at the IHRSA 30th Anniversary International Convention and Trade Show in San Francisco on March 16-19.

The San Diego-based company’s flagship Total Gym bodyweight trainer, the industry’s first functional training and conditioning machine, is used in 14,000 physical therapy clinics, athletic training facilities, hospitals, universities, professional sports teams and health clubs worldwide.  Developed in 1974, the Total Gym bodyweight trainer got its start in rehabilitation, where physical therapists quickly realized the benefits of partial bodyweight training on a calibrated incline.  Total Gym has a 15-year relationship with American Telecast Products, LLC, which brought Total Gym bodyweight trainer to the consumer market with a television infomercial featuring Chuck Norris and Christie Brinkley, now the longest running broadcast infomercial in history with over four million units sold.  In 2003, Total Gym made its foray into commercial fitness with the GRAVITYSystem®, a staple personal training, Pilates and group fitness program in over 1,500 commercial facilities with 5,000 GRAVITY instructors around the world.

For the first time in seven years, Total Gym will unveil three new Total Gym bodyweight trainers for commercial and home use:

    * Total Gym Sport™, a new addition to the product line, features 20 calibrated levels of incline, sleek aluminum rails and a larger glideboard with enhanced cushioning.
    * An upgraded, award-winning Total Gym GTS®. By popular demand, GTS now features more incline levels, aluminum rails for quieter gliding and a new adjustable glideboard allowing the user to sit parallel to the floor.
    * A redesigned Total Gym PowerTower®. The motorized unit now includes automatic rail locks for improved stability while performing plyometrics and an adjustable glideboard instantly adapts the equipment to promote optimal spine positioning for any user.


Over 6 million workouts are performed on Total Gym bodyweight trainer in commercial facilities each year with unprecedented results.  To remain at the forefront of innovation and continue to grow its customer base, Total Gym has redesigned its current bodyweight trainer product line for improved function and usability with a new modern look.

Now with operations in 23 countries, Total Gym continues to lead the industry with the latest functional training products, including the new Total Gym PlyoRebounder and innovative vibration training equipment: i-Shape TVR-8500, featuring dual vibrating platforms and stretching cage, and the portable ZenPro® TVR-5400.
 
“When I created the first Total Gym incline functional trainer, my dream was to have one of the units in every home, every business and available to every person,” said Tom Campanaro, president and CEO of Total Gym.  “37 years later we are on that path with operations in 23 countries, our infomercial success and the continued adoption of our products in commercial fitness and rehabilitation facilities around the world.  We are eager to go forward branded as Total Gym and launch an exciting new product line.”

The New Look of Total Gym

The Total Gym bodyweight trainer uniquely allows for over 250 multi-planar exercises on one machine and is safe for users of every age and fitness level.  Total Gym customers have come to rely on the bodyweight trainer for functional rehabilitation, strength, sport-specific training, injury prevention and overall conditioning.  Total Gym has been used as a training tool by USA Track and Field gold medalist Jackie Joyner Kersee and Men’s Figure Skating gold medalist Evan Lysacek.  Athletic trainers with the Chicago White Sox, Super Bowl XL & XLIII champions the Pittsburgh Steelers and the Seattle Seahawks turn to Total Gym PowerTower to get their athletes game ready.

Total Gym’s rebrand will be supported by a fresh “You”-themed advertising campaign, featuring real users and personal stories from Total Gym customers, and the introduction of the latest Total Gym products.  The new and improved Total Gym equipment is designed with feedback from customers and users with the following additions:

•    More levels of incline.
•    All aluminum extruded rails for smoother, quieter gliding.
•    Larger glideboard with enhanced cushioning.
•    Simplified gas strut assisted folding and unfolding capabilities.
•    New hydraulic rail lift and release lever for effortless incline level changes.
•    Larger squat stand with additional height settings.
•    Sleeker cable pulley handles.
•    New rubber Lateral Adjustable Training (LAT) bar grips on GTS and PowerTower.
•    Adjustable glideboards on GTS and PowerTower models.
•    All new accessories.

“We have been leading the global trend toward bodyweight and functional training for three decades,” said Randy Bergstedt, executive vice president at Total Gym.  “With the introduction of these three new bodyweight trainers, we have improved the look and the performance of our signature equipment with unparalleled consumer brand recognition.”

Todd Durkin, CSCS, owner of Fitness Quest 10 and Todd Durkin Enterprises in San Diego, utilizes Total Gym with his clients and professional athletes for total-body conditioning and sports performance training, and recently had the opportunity to test the new Total Gym PowerTower.
 
“You can utilize dozens of different movement patterns and hundreds of exercises and get a lot of bang for your buck,” said Durkin, who has been using Total Gym PowerTower in his facility for five years.  “Whether you have a high level athlete or everyday fitness enthusiast, at the push of a button you can modify the intensity [on PowerTower] and keep them flowing from movement to movement. In a little time, you can provide a solid, challenging workout.”

Editor’s note:  For product images, please contact Cassie Piercey cpiercey@totalgym.com or (858) 586-6080 ext. 245.

About Total Gym
Total Gym® is the world’s leading privately-held manufacturer of functional and bodyweight training equipment for home consumers, fitness professionals, athletic trainers and rehabilitation specialists for more than 35 years.  Founded in 1974, the San Diego-based company’s flagship Total Gym bodyweight trainer is used in 14,000 physical therapy clinics, athletic training facilities, hospitals, universities, professional sports teams and health clubs worldwide.  Total Gym got its start in rehabilitation, where physical therapists realized the benefits of partial bodyweight training on a calibrated incline.  Total Gym’s 15-year association with American Telecast Products, LLC, helped launch the Total Gym brand into the consumer market with a popular television infomercial, currently the longest running infomercial in history, selling over four million units.  Now with operations in 23 countries, Total Gym continues to lead the industry with the latest functional training products and award-winning GRAVITYSystem® commercial fitness program.  For more information, visit www.totalgym.com or call (800) 541-4900.
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