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Total Gym® and Advantage Fitness Products® Announce Strategic Alliance

Total Gym® and Advantage Fitness Products® Announce Strategic Alliance

03/01/2011

Summary: Total Gym® and Advantage Fitness Products (AFP) have announced their strategic alliance. The distribution agreement allows for the sale of a full suite of Total Gym products, including the company’s newest line of Total Gym incline bodyweight trainers, to non-membership based fitness facilities in the United States.

Description: SAN DIEGO — March 1, 2011 — Total Gym®, the leading manufacturer of functional and bodyweight resistance training equipment for fitness, athletic training and rehabilitation, and Advantage Fitness Products (AFP), the trusted provider of full-service fitness facility planning, design, supply and service, have announced their strategic alliance. The distribution agreement allows for the sale of a full suite of Total Gym products, including the company’s newest line of Total Gym incline bodyweight trainers, to non-membership based fitness facilities in the United States.

AFP’s experience in the commercial fitness market, along with Total Gym’s 37-year global brand presence and unique training solutions, join forces toward growing the industry’s biggest trend—functional training. The alliance will offer Total Gym customers—both new and existing—integrated services as provided by AFP to their clients.

"We are very pleased to have Advantage Fitness Products represent us in the marketplace," said Randy Bergstedt, executive vice president at Total Gym. "AFP's experience and expertise in distribution and our recognized brand and innovative products will be a powerful combination."

“We love the direction Total Gym is pursuing today. Building innovative, relevant and quality products creates excitement for our clients,” said Rob Newkirk, senior director of sales at AFP. “The Total Gym team is truly passionate about what they are producing today and it’s contagious.”

This announcement follows Total Gym’s February 1 launch of its new Total Gym incline bodyweight trainers, including the innovative, newly-enhanced Total Gym GTS® and Total Gym PowerTower® commercial models, along with its newest unit for small footprint facilities and home training, the Total Gym Sport™. The San Diego-based company’s Total Gym equipment is used in 14,000 physical therapy clinics, athletic training facilities, hospitals, universities, professional sports teams and health clubs worldwide. Now with operations in 23 countries, Total Gym continues to lead the industry with innovative functional training products, including the new Total Gym PlyoRebounder® and the Total Gym Xceleration Trainer™ vibration training platform.

For a full list of Total Gym products now available from AFP, please contact your local representative, call 888.895.0547, email info@afproducts.com or visit www.AFProducts.com.

To learn more about Total Gym and its new product line, please call 800.541.4900 or visit www.totalgym.com.

About Total Gym
Total Gym® is the world’s leading privately-held manufacturer of functional and bodyweight training equipment for home consumers, fitness professionals, athletic trainers and rehabilitation specialists. Founded in 1974, the San Diego-based company’s Total Gym equipment is used in 14,000 physical therapy clinics, athletic training facilities, hospitals, universities, professional sports teams and health clubs worldwide. Total Gym got its start in rehabilitation, where physical therapists realized the benefits of partial bodyweight training on a calibrated incline. Total Gym has a 15-year relationship with American Telecast Products, LLC, which launched the Total Gym bodyweight trainer into the consumer market with the longest running television infomercial in history, selling over four million units. Now with operations in 23 countries, Total Gym continues to lead the industry with innovative functional training products and the award-winning GRAVITYSystem® commercial fitness program. For more information, visit www.totalgym.com or call (800) 541-4900.

About Advantage Fitness Products
Advantage Fitness Products® is a leading provider of innovative fitness and wellness based solutions for commercial facilities worldwide. AFP offers expertise across multiple facets of the health & fitness industry, including facility design, supply and support, and programs established to assist clients in maximizing their investments in fitness. AFP provides FitnessFacility.com, a specialized fitness facility management tool that provides efficient and cost effective support for the requirements of daily management. The company’s ADVANTAGE Line commercial fitness accessories provide safe, stylish, and hygienic enhancement to any fitness environment. For more information visit AFProducts.com or call 888-895-0547.

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Contact: Cassie Piercey | Total Gym
800.541.4900 x 245
cassie@totalgym.com


Contact: Cynthia Levin | Advantage Fitness Products
888.895.0547 x7126
clevin@afproducts.com