What isGRAVITY?

200 U.S. Cities and 22 Countries Yield to GRAVITY® on Total Gym®

200 U.S. Cities and 22 Countries Yield to GRAVITY® on Total Gym®

03/10/2010

Summary: When it comes to fitness, gym goers in 200 U.S. cities and 22 countries are choosing GRAVITY® on Total Gym® to push, pull and glide their way toward leaner, stronger bodies.

Description: SAN DIEGO—March 9, 2010—When it comes to fitness, gym goers in 200 U.S. cities and 22 countries are choosing GRAVITY® on Total Gym® to push, pull and glide their way toward leaner, stronger bodies.

efi Sports Medicine®, the creator of Total Gym and the GRAVITYSystem® health club fitness program, reports that its pioneering bodyweight resistance training workout is steadily gaining faithful followers nationwide and around the globe.

“GRAVITY brings total body functional training to health-conscious devotees far and wide,” said Tom Campanaro, CEO of efi Sports Medicine. “Never before has one program allowed health club members—baby boomers, seasoned athletes and even children—to get a challenging, effective 30 to 45-minute workout on one piece of equipment; now they can with Total Gym.

A beefed-up commercial version of Total Gym (of infomercial fame), the versatile GTS® model is a gravity training machine that uses an individual’s body weight as resistance on an incline free rolling glideboard connected to a dynamic pulley cable system. The GTS works with the user by engaging all major muscle groups on a single piece of equipment, without weights, and facilitates more than 250 arm, chest, leg, back and abdominal exercises. Able to adjust to eight different levels of resistance, the GTS is ideal for novice exercisers and challenging enough for those looking to strengthen and sculpt their body.

GRAVITY:  From Health Clubs to Hollywood … and Beyond
First launched in 2003 in southern California, today GRAVITY is offered at some of the biggest gym names in the country: Town Sports International-owned Boston Sports Club, FROGS Club One, Equinox Fitness Club, Lava Sport & Fitness, Gold’s Gym, and even into the homes of professional athletes and Royal Carribean’s “Oasis of the Seas,” the largest cruise ship in the world. GRAVITY is also gaining traction across the globe appearing in major health clubs in the United Kingdom, Italy, China, Australia and Spain.

GRAVITY offers a one-stop shop for group strength training, Pilates, personal training and post-rehab workouts—all conducted on the GTS unit. This combination of programming gives users more exercise variety for their time, with quick, positive results for the full population of exercisers and gym goers, from the deconditioned to the high performance athlete.

Ed Trainor, vice president of fitness services and product development for
Town Sports International (TSI), says his club members recognize GRAVITY by name.

“Clients identify with the product and recognize it, [from] the whole series of Chuck Norris infomercials,” said Trainor, the key decision maker for 160 TSI health clubs. “You could go right from a seated chest press, to an incline chest press, to a decline chest press literally within two repetitions. It’s a very valuable tool in a trainer’s toolbox.”

efi’s Campanaro sees a continued bright future for GRAVITY, “some are calling it bodyweight training and it’s developing into a separate equipment category, in which efi Sports Medicine is the industry leader.”

About efi Sports Medicine
After more than three decades at the forefront of innovation in athletic training, physical therapy and home fitness, efi Sports Medicine has become the leading manufacturer of bodyweight training equipment for functional rehabilitation and conditioning.  efi's versatile Total Gym exercise apparatus facilitates shorter, more efficient workouts that produce unprecedented results.  Today, efi provides a wide array of functional equipment to more than 14,000 clinics, schools, hospitals, athletic training centers, health clubs and 3.5 million homes worldwide.  Visit efi on the Web at www.efisportsmedicine.com or call for more information at 800.541.4900.

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